Why guerrilla? The guerrilla symbolizes the eternal fight for independence. We all say we want freedom and autonomy. But in a complex and competitive world, wanting alone doesn’t get us very far. More often, we get what we’re willing to fight for. I’ve long been fascinated with the minds of mavericks, rebels, outcasts, free-thinkers, trailblazers, upstarts, innovators, and artists – especially when they’ve overcome adversity to realize a unique and valuable mission in the world.