The Devil’s 10%, with Andy Nulman

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Andy’s life story is a fun and fascinating romp – from co-founding the world’s largest comedy festival to selling a media company for millions of dollars - only to re-purchase it months later at a massive discount - to writing books, performing on stage, being one of the first bitcoin investors … Andy’s slice of life has been a big and juicy one.

Of all the topics we discussed – from the risks of taking outside investments to the power of surprise - “the devil’s 10%” was probably my favourite. To Andy, it’s a kind of self-imposed tax entrepreneurs should charge themselves to account for the risks of the invisible: a partner’s sudden greed, a client’s deception, an unexpected lawsuit, the list goes on. The point is not to trust your plans so much that you’re relying on every last bit of the pie. Make room for the unexpected. The devil’s always coming.

It's ultimately a reflection on having appropriate prudence and humility, coming from someone who’s about as go-getter as it gets.

Andy’s all guts and smarts, wise insights wrapped up in an endlessly fun and engaging vibe.

I hope you enjoy this interview as much as I enjoyed recording it.

You can start with this clip, on why anything you do just for the money is bound to fail:

Link to the full interview here.